About Me
Dev-turned-growth. Code, culture & data.
I blend code, culture & data to scale Web3 products across SEA. Started as a frontend developer, moved into Web3 community building, and now specialise in KOL strategy, ecosystem growth, and AI-powered growth ops — based between Malaysia and Singapore.
Most recently at Coinbase / Base as SEA Growth Analyst — bridging 60+ Asian KOLs, supporting 80+ builders, and building AI workflow tools with Claude & GPT to automate regional reporting. Always looking for the next ecosystem to grow.
Work History
Experience
Coinbase / Base
CurrentSEA Growth Analyst
Acted as SEA regional coordinator between the APAC Lead and country leads across SG, MY, VN & TH.
- ▸Managed 2 accelerator partnerships (NewCampus & Cradle Malaysia) ahead of Base launches
- ▸Led SEA KOL strategy — onboarding ambassadors and bridging 60+ Asian KOLs into the Base ecosystem
- ▸Nurtured relationships with 80+ Base builders and founders across SEA with hands-on support
- ▸Organised 6 events across SG & MY with OKX, Chainlink, Nansen, Virtuals Protocol & PancakeSwap
- ▸Built AI tools using Claude & GPT — APAC dashboard tracking MAU, DEX vol & MATU, plus automated weekly KPI reports for 4 SEA markets
Ethlas / Gambit Finance
Marketing & Social Media Manager
Led all marketing, social, and growth functions for Gambit Finance — a Web3 gaming and DeFi platform.
- ▸Scaled X account from 5K to 77K+ followers organically, contributing to $3M+ in platform volume
- ▸Managed top-tier KOLs and ambassador programs, delivering $250K+ in trading volume via targeted campaigns
- ▸Organised IRL activations with Razer, Token2049 and Coinbase; cut CPC by 50% through optimised ad spend
- ▸Boosted DappRadar rankings to Top 3 through community events, Telegram ads and tournaments
2MR Labs / Giants Protocol
Project Manager & Community Lead
Built and scaled the Giants Protocol NFT community from scratch while co-leading platform development.
- ▸Built NFT community from 0 to 40K across X and Discord; led sell-out Ordinals launch minted out in 2 hours
- ▸Co-led development of an RWA marketplace platform and oversaw website ops, timelines and content
Caveman Group
Senior Frontend Developer
Built and maintained client-facing web products across multiple industries before transitioning into Web3 growth.
- ▸Built custom WordPress & Laravel solutions; delivered responsive UIs optimised for performance and SEO
Work Showcase
Campaigns
Click any card to see the full case study
Building
Projects
APAC Growth Dashboard
Built at Coinbase / Base using Claude & GPT. A Vercel-deployed internal dashboard tracking MAU, DEX volume and MATU across 4 SEA markets — plus automated weekly KPI reports for country leads in SG, MY, VN & TH.
Narrative Intelligence
Real-time crypto narrative discovery tool. Scans Crypto Twitter, clusters emerging topics with AI, and scores KOL momentum to surface forming narratives before retail discovery. Built with React, Python, and the Claude API.
RWA Marketplace Platform
Co-led development of a real-world asset (RWA) tokenisation marketplace at Giants Protocol. Oversaw end-to-end website operations, content, and project timelines from concept to launch.
Get In Touch
Let's work together.
Open to ecosystem roles, advisory, campaigns, KOL strategy, and interesting conversations.
wyne95@gmail.com© 2026 Wayne Choo. All rights reserved.